At PRANA, we don’t just claim to offer clean, quality products—it’s our guiding value. That’s why our products have been 100% organic since day one. When you place organically farmed products in your basket, you’re getting much more than a boost to your morals–you’re giving a boost of goodness to the environment and to your body.
VOTING FOR THE ENVIRONMENT
With the numerous synthetic pesticides, fertilizers and other chemicals sprayed on crops, traditional agriculture is very stressful to our health and to that of the soil, water, and biodiversity that surround us.
On the other hand, organic agriculture is based on four guiding principles:
- HEALTH: Organic agriculture should sustain and enhance the health of soils, plants, animals, humans and the planet as one and indivisible;
- ECOLOGY: Organic agriculture should be based on living ecological systems and cycles, work with them, emulate them and help sustain them;
- FAIRNESS: Organic agriculture should build on relationships that ensure fairness with regard to the common environment and life opportunities;
- CARE: Organic agriculture should be managed in a precautionary and responsible manner to protect the health and well-being of current and future generations and the environment.
Organic farmers don’t use synthetic chemicals to manage weeds, pests and disease in their crops. Rather, they fight fire with fire. With minimum tillage, they encourage a healthy predator-prey relationship that saves crops from being overturned by one single species. They combine and rotate their crops, alternating plants and recycling plant and animal residues to encourage nutrient cycling and create a richer environment that attracts more insects, birds and wildlife—above and underground. This biodiverse soil also restores organic components that sequester more carbon than conventional soil to help fight global warming. How about that!
KNOWING WHAT'S IN YOUR FOOD
While dozens of “all natural” labels promise undefined and unverified benefits, PRANA products have the Organic Canada and USDA Organic stamps of approval, certifying that they meet the strict requirements of a third party organization named Ecocert. Rigorous control measures guarantee that what you're buying delivers a boost of goodness from seed to snack. And as though that wasn’t enough, we also do our own verification of at-risk ingredients with the help of external laboratories.
PRANA’s organic certification doesn’t only reflect our dedication to a more sustainable world in which life can flourish today and for years to come. It also showcases our commitment to quality ingredients and without compromise. As such, PRANA products are also free from artificial preservatives, flavours or colours.
By choosing organic foods, you vote with your dollar. You encourage farmers and businesses that care about the planet and its people, today and in the future. Read more on our commitment to reduce our environmental impact and find out more about our global mission as a snacktivist company!